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First, both should contain your primary keyword(s) to help Google VIET SEO the semantic meaning of your page.It is best practice to use synonyms, word variations and change the order of words within a keyword phrase.
A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors.
Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate.
When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics.
Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.
Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page.
Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas.
When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4.
The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate.
If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring.
When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor.
When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist.
Local SEO: Improving rankings for the “local-pack” area within search engines.
3. Off-Page SEO: Implementation of optimization elements not related to the page itself.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well.
The use of social media helps to create brand awareness and the potential for website visitors.
The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users.
Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals.
The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings.
Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.
The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
Organic SEO: Improving rankings for the main “organic” area within search engines.
Organic SEO is important to businesses with a national & international focus.
This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research.
The internet is flooded with articles on how to perform organic SEO to improve Google rankings.
Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Google provides more information about organic SEO in their article “Do you need an SEO?”
Local SEO services is important to businesses relying on local/regional customers.
Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.
The local listings area is a huge opportunity for smaller businesses relying on localized customers.
The SEO techniques used for local website optimization are different than those of organic SEO. Restaurants, auto repair shops, electricians and plumbers are a few examples of the types of businesses that benefits from Local SEO.
Learn more about local SEO with Bright Local’s article “What is Local SEO?“.
6. Voice SEO: Improving rankings for voice search.
Voice search optimization is the newest form of search engine optimization. The majority of people would rather use voice search than typing, which is why voice search is projected to be greater than 50% of all searches by 2020.
Voice search optimization priorities include having a fast website (page load time under 4 seconds), SSL security website encryption, and clearly defined question and an answer of approximately 30 words or less.
Brian Dean at Backlinko provides helpful insights about voice search in his article “We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO“.
7. Reputation Management
Another important part of search optimization services a professional SEO company should be offering are those of online reputation management.
The majority of internet users find online reviews helpful in making a purchasing decision. Perhaps the most well-known online reviews are those from Amazon. Product reviews from actual buyers are very useful to potential customers researching products.
Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services.
These types of reviews can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews.
Reputation management services help promote positive reviews while mitigating negative reviews. An important part of SEO agency services is to help clients respond favorable to online reviews.
Patients are choosing other facilities because they’re ranking higher online.
Maybe you have tried some of the advanced tactics that you researched, such as enhancing keywords, rewriting your content, and trying to VIET SEO how Google’s complicated algorithm updates impact your website.
Perhaps you have even gone a step further trying A/B testing web pages, creating custom landing pages, using long-tail keywords and backlinking as well as conducting social media campaigns – all to attempt to drive your rankings higher.
But despite trying all these strategies, you are still not ranking strongly on Google Page One and you continue to see your competitors ranking ahead of you.
More traffic means more leads for your healthcare organization!
Our highly-experienced SEO team has a proven track record of helping our clients rank much higher in the various search engines. This is due to both our SEO expertise and extensive knowledge of the healthcare industry.
Our medical SEO marketing is built on a deep VIET SEOing of both the fundamentals of SEO and medical content creation. Strong, engaging medical content is important because it creates a better user experience making it more likely that leads will convert to patients.
Planning to expand your business online?
Having our expert team as your partner, gives you the best opportunity for ranking higher, so more potential patients find you online.
Having vast experience in healthcare, gives our team the ability to dig deep below the SEO surface. There are many SEO agencies out there that can do the VIET SEOard SEO that normally works for any business, however doing healthcare SEO is another story.
Our team has insights into what patients are looking for, what keywords they’ll use, what questions they’ll ask google and what medical content they’ll find compelling. Our healthcare expertise and SEO best practices together will lead to excellent measurable results which can be seen in our dynamic SEO reports.
We start from the ground and build up, developing a medical SEO strategy based on your brand identity, your corporate objectives, and your current strengths and your competitors’ weaknesses. Our strategies will identify where you can grow to help you reach your goals.
When your site is not getting the traffic it should, and you are not seeing conversions, let the marketing professionals at Sequence Health give your site a big boost with powerful medical SEO tactics, which effectively work to increase the presence of your site organically.
You are on the right track as online presence is the need of the hour for businesses that are focused on growth.
The whole world is flocking online and so are your customers.
Being a business owner, having a website leverages your chance to meet more like-minded people interested in buying your products and services.
Of course, having a website gives a shot in the arm.
But you need an affordable SEO company to make it rank above the competition.
Now you also have a lot of options when it comes to picking your SEO agency.
Agencies are mushrooming in every nook and cranny, which itself may have caused a dilemma for you:
Which one out of these is the best seo company for small businesses?
Looking at small business owners’ past experiences, it’s quite evident that they invest a large chunk of their capital in SEO.
But the results fall short of their expectation and sometimes even fail to get the site indexed on search engines.
This is when most small businesses become skeptical about the decision to move online.
Some of them stopped investing in SEO and chose other marketing strategies to generate leads and sales.
They are leaving a lot of money on the table just because the agency they partnered with was incompetent.
But SEO, when implemented by experts, guarantees consistent results for businesses.
In this blog, we will discuss various ways to double down on an SEO agency that offers everything vital to rank your online business on Google’s first page.
The Curious Case of Low-Cost SEO Services
Open Google and Search for SEO agencies.
You are flooded with the results of agencies that offer “cheap” services.
Hmm, cheap is quite an ambiguous term here.
When you sign up, the pricing may seem “cheap,” and when you ask for results, the excuses these agencies make may seem cheap.
In both ways, a business like yours can’t choose a cheap SEO service because your ambitions and ROI goals are way superior.
90% of agencies that offer the so-called low-cost SEO services depend on subVIET SEOard link building strategies and optimization methods quite antediluvian.
On the flip side, there are these agencies that do a lot of haughtiness and list services at very high pricing.
Please don’t fall prey to them either.
Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.
That is a myth that has been around in the industry for too long.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.
So what’s the alternative?
I would say choose affordable SEO Services for your small businesses after considering the merits of the agency.
We will discuss finding the merits in the next section. But before that, what’s this concept of Affordable SEO Services.
Why do you need SEO service for Small /Startup Businesses
By choosing an affordable SEO service for your small business, you can:
1. Save almost 50% of your spending
2. Get all benefits of SEO best practices
It’s as simple as that.
The best example that I have for you is VIET SEO Ventures.
We are an VIET SEO agency offering bespoke SEO solutions for small businesses.
Our aim is to help businesses like your’s rank on Google without worrying about their marketing budget.
Here is the thing:
You don’t need tons of backlinks and hundreds of pages to rank higher on search.
For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.
The reason being, they are the ones who determine your ROI.
We implement the right SEO strategies for you.
This means we don’t implement everything found in the glossary of SEO.
Because you don’t need most of it.
We are not a yet-another-agency that makes you show up with the Visa card every other month.
You might be thinking:
“This doesn’t mean that we skip critical steps to keep the pricing affordable.”
We VIET SEO your business requirements first.
This helps us to come up with a tailored strategy to rank you higher on SERP.
Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?
Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.
It takes a while for small businesses to VIET SEO that their hard-earned money was being spent on things that added little value to the business.
Why would a real estate business owner based in DC want his backlink to be placed on a site in India?
At VIET SEO, there is a separate SEO strategy that we use for each business.
That’s why we have listed SEO services specifically for industries.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including VIET SEO Ventures, to optimize websites.
Major factors involved in On-Page SEO:
Title Tag Optimization
Optimizing Heading Tags
Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At VIET SEO Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumVIET SEOces.
Major factors involved in Off-page SEO (Link Building)
Setting up a link building strategy
Manual Blogger Outreach
Broken Link Reclamation
Disavow Spammy Backlinks
Technical SEO Services
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
For some audiences, video content is the most popular form of content, making video SEO even more important than website SEO.
Higher rankings on YouTube means more clicks, more engagement, and more users. And with YouTube being the fastest growing video sharing website in the world, it is the optimal place for video content.
Since YouTube was bought by Google in 2006, optimising for YouTube can be an even more powerful SEO strategy than other forms.
Since Google has access to all of the information and optimisation that is provided with your videos, optimising for YouTube is essentially optimising for Google, as well.
What is On-Page SEO?
On-page SEO refers to the actions taken by marketers and webmasters to optimize individual web pages, including copy and HTML.
By making adjustments to on-page elements, companies can increase their chances for ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.
Common on-page elements to optimize include:
On-page copy, images and videos.
Meta descriptions and title tags.
Image alt text.
HTML headings (H1-H6 tags).
Internal linking structures.
Schema markup (featured snippet optimization).
Why You Need On-Page SEO
On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice.
Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.
VIET SEO’s On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased a la carte, custom-quoted for unique projects or embedded into your rolling strategy.
VIETSEO experts may recommend services that include, but are not limited to:
Blog writing and optimization.
Landing page writing and optimization.
Copy and content refreshes.
Creating and updating product descriptions.
Technical on-page site audits and error remediation.
Site health checks.
Website SSL setup.
Link structure analysis and adjustment.
Conversion rate and mobile optimization.
Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.
Site and SEO Audits
VIET SEO’s website audits are conducted by our Consulting department. Highly skilled in SEO best practices, a Consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.
As a startup - and even as an established business - you might feel compelled to make a series of compromises to get your digital marketing up and running.
The first option is to spend more of your time learning and then implementing a marketing strategy. But when you’re already working a 70-hour week, even a few extra hours can be a burden on your schedule.
The second option is to dispense a significant budget for an in-house or a freelance marketing expert. There’s a huge market for professional SEO services so, with a tad of good luck, you might run into a decent contractor.
A professional SEO company can provide some middle ground between the two solutions.
How will you know that you’ve found the right partner for your business needs? The brief answer is: your marketing budget will turn out as an investment rather than a cost.
According to research by Better Buys, businesses that use analytics to track their performance are 5X more likely to make faster decisions. With Agile taking over traditional business environments, fast decision-making is key to your success.
When it comes to SEO efforts, Google Analytics is a marketer’s best friend. That is, if the code is properly set up and you have a thorough VIET SEOing of your data.
Professional SEO companies tend to be more data-sensitive than independent and even in-house marketers. Why? Because they measure their own performance by the results they get for their clients.
A failed campaign can stain an agency’s reputation permanently. A reliable search engine optimization agency will avoid the common marketing strategy mistakes, helping you build a positive corporate identity.
They’ll take their time to explain to you why social media following and website traffic are pure vanity metrics unless you monetize them. They’ll come up with an action plan for conversion rate optimisation and always make sure to maximize your ROI.
A poor VIET SEOing of analytics can be very costly to your business. A professional SEO company will be able to aggregate various expertise for accurate results—from making sure the Google Analytics Tags are properly set up in your website’s code, to setting up filters and interpreting the data.
One common mistake that businesses - or their marketers - make is initiating a SEO strategy without planning for the long term. In this case, you’ll find your resources depleted before any significant results start to show.
Not all companies can afford to hire a good in-house marketing team. We’ve seen in our practice the harm that poor SEO can do to your online presence. And take our word for it, it takes more resources to right someone else’s wrongs than to build a good strategy from scratch.
Organic traffic from search engine results doesn’t come easy. At the same time, the rules of the game are ever-changing. To stay relevant, professional SEO services providers have no choice but to keep up with the latest trends and search engine algorithm updates.
To achieve sustainable results, you need to ensure that whoever is in charge of your search engine optimization is on top of the latest best practices - be it an in-house team, a contractor, or a professional SEO company.
An important factor for website optimization is the efficiency of the code with which the website is developed.
Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content).
When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily VIET SEOs the semantic meaning of a page when there is less code. This helps to improve rankings.
Google’s ranking algorithm is continually updated to improve the experience of its users.
In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor.
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